Custom Plugin and App Development for US Businesses
One in-house team builds the Shopify app, the WordPress plugin and the Magento extension a US business needs — not three separate specialist vendors who've never compared notes.
What you actually get
One team for every platform your stack touches
A typical US business running a Shopify store, a WordPress marketing site and a Magento catalog from an acquisition usually ends up hiring three separate specialists — a Shopify developer, a WordPress contractor, a Magento consultant — who've never spoken to each other. We handle Shopify apps, WordPress and WooCommerce plugins, Magento extensions, Chrome extensions and API integrations with the same team, so the engineer who built your Shopify checkout also maintains the WordPress plugin syncing inventory into it, instead of two contractors debugging their half of a shared problem separately.
A WordPress plugin that survives the next core update
WordPress ships major version updates on its own schedule, not around whether your plugin happens to be ready for one — so we test against beta releases of upcoming versions ahead of general release, on top of building to WordPress's own coding standards from the start. The plugin gets a compatibility fix before most sites have even updated, rather than after a core update breaks it in production and the first sign of trouble is a support ticket.
A Shopify app scoped to clear App Store review the first time
Shopify's App Store review rejects apps for specific, checklist-able reasons — an uninstall webhook that doesn't actually fire, missing privacy policy handling, UI that doesn't follow the embedded app patterns — and we build against that checklist from the first commit because we've been through the review process and know what it flags. A rejection resets the review clock, which for a US brand with a launch date already tied to marketing spend is the difference between shipping on time and losing a week waiting on a resubmission.
A process built around the real US–Pune timezone gap
Pune runs roughly 10.5 hours ahead of US Eastern and 13.5 ahead of Pacific, give or take daylight saving. Rather than pretend there's more overlap than there is, live calls happen in the window that genuinely works — see below — and everything else runs async: a written spec for what an integration needs to sync, a Loom walkthrough of a plugin in progress, so a US morning starts with real progress to review, not a stalled thread waiting on a call.
How this actually works
How a Pune-based plugin and integration team works with a US client
Our studio hours are Monday to Saturday, 10:00 to 19:00 IST. That overlaps a US morning in a narrow but real window — roughly 7:30 to 9:30am Eastern, earlier on the West Coast, closer to 4:30 to 6:30am. We'd rather say that plainly than imply a bigger overlap that doesn't exist.
That window covers the calls that actually need to be live — scoping a new integration, walking through a Shopify app's review feedback, agreeing on what a Chrome extension's permissions should cover. Everything else runs async: a written spec instead of a verbal brief that gets misremembered later, a staging link or a Loom recording of a build in progress, updated the same day so there's real progress to look at when a US working day starts.
We invoice in USD by international wire or card, with a fixed quote and written contract agreed before work starts. We're a Pune-based team without a US office or entity — we'd rather say that directly than let a generic 'we serve US businesses' claim imply a local presence that isn't there.
Built for US businesses, across every platform
- Shopify apps
- WooCommerce & WordPress plugins
- Magento extensions
- Chrome extensions
- Custom API integrations
Guide
Plugin and App Development Pricing in the US
What US Businesses Actually Pay for Custom Plugin and App Work
Custom plugin and integration pricing in the US market varies more by complexity than by platform — a simple WordPress utility plugin and a Shopify checkout customization aren't priced on the same scale, even though both are technically 'a plugin.' Public pricing guides for the US freelance and agency market put a basic WordPress plugin or small Shopify app in the $1,500–$5,000 range, a mid-complexity integration or custom Shopify app with App Store review involved at $5,000–$15,000, and a multi-system integration or enterprise-grade extension at $15,000–$40,000 or more.
The main cost driver isn't the platform itself but what the plugin has to survive — a WordPress plugin that only needs to work on one site is simpler than one built for distribution across thousands of different WordPress configurations, and a Shopify app that has to clear App Store review carries real testing and resubmission risk a private internal tool doesn't. US agency rates also run higher than offshore rates for comparable scope, for the same reason website pricing does: local labor cost, not necessarily build quality.
These are general US market figures aggregated from public pricing guides, not a Webcomp quote — we scope every plugin or integration against what it actually needs to do, with a fixed price agreed in writing before work starts rather than an hourly estimate that grows with scope creep.
- Basic plugin or small app: $1,500–$5,000 — single-platform, limited scope.
- Mid-complexity integration or Shopify app: $5,000–$15,000 — App Store review, cross-system sync.
- Enterprise-grade extension or multi-system integration: $15,000–$40,000+ — high reliability, ongoing maintenance.
FAQ
Questions before you get started.
We're not platform specialists who happen to also touch other systems — we build across Shopify, WordPress and Magento as core work. A business with a Shopify store, a WordPress site and a Magento catalog gets the same team on all three, not three vendors who've never seen each other's code.
Roughly 7:30 to 9:30am US Eastern, earlier on the West Coast. We use that window for calls that need to be live and handle the rest — specs, reviews, revisions — asynchronously so work doesn't stall waiting for a call slot.
We've cleared that review before, so we build with the checklist in mind from the start — uninstall webhooks, privacy policy handling, embedded app UI patterns — rather than fixing a rejection after submission. We can't guarantee zero rejections on every submission, but we build to avoid the common ones.
By scope — what it needs to do, which systems or platforms it touches, and how much cross-version or cross-browser testing it needs. A small WordPress utility plugin and an integration syncing Shopify inventory to a Magento catalog aren't priced the same, so we quote after understanding what you actually need.
That's a real risk with any codebase a second developer touches without full context, so we hand over documented code and a clear explanation of how it's structured, not an unlabeled file dump. We can't guarantee what a future developer changes, but we build so the next person — whoever that is — can actually understand what they're looking at.
Ready to start?
See the fuller service breakdown on our plugin and app development page.